Characteristics and advantages of outdoor LED electronic screen and outdoor media

Outdoor LED electronic screen media is the development trend of advertising industry in the 21st century. It is an indoor and outdoor advertising display equipment with audio and video functions. It is an international leading high-tech product. The appearance of the device is novel and unique, and its area can be adjusted at will. It can not only broadcast audio and video advertising programs, but also install fixed light box advertising space on all sides.

Now local governments encourage the use of outdoor LED display screen, and cancel the approval of canvas advertising and light box advertising. Outdoor LED screen is an ideal substitute for canvas advertising and light box advertising. LED electronic screen media is divided into graphic display media and video display media, which are composed of LED matrix blocks. The graphic display media can display Chinese characters, English text and graphics simultaneously with the computer; The video display media is controlled by a microcomputer. It can display all kinds of information in a real-time, synchronous and clear way. It can also display two-dimensional and three-dimensional animation, video, TV, VCD programs and live scenes. It is widely used in finance, taxation, industry and commerce, posts and telecommunications, sports, advertising, factories and mining enterprises, transportation, education system, stations, docks, airports, shopping malls, hospitals, hotels, banks, securities markets, construction markets, auction houses, etc Industrial enterprise management and other public places.
main features
1. Outdoor full-color LED electronic screen media are widely used in public places, advertising, urban road network, urban parking lot, railway, subway and other traffic guidance systems, highways, etc.
2. Using VGA synchronization technology, large screen content and CRT synchronization, simple and convenient to replace advertising content; Super large screen, super vision, high brightness, long life.
3. Rich colors and various display modes (graphics, text, 3D, 2D animation, TV picture, etc.).
4. The appearance is novel and unique, which can improve the level of urban science and technology, enrich the cultural life of urban residents, and make it easier for residents to accept.
Media advantage
1. It has the characteristics of liquidity, compulsion, pertinence and effectiveness.
2. Program advantages. Self made programs, instant broadcast, rich content; There are not only advertisements, but also programs, including special topics, columns, variety shows, animations, radio dramas, TV dramas, and advertisements between programs.
3. Location advantage. It is mainly installed in shopping malls and other areas where traffic is concentrated, and the LED full-color large screen is installed in landmark areas, which has a more shocking and mandatory communication effect.
First, the arrival rate is high
Through strategic media arrangement and distribution, outdoor advertising can create an ideal arrival rate. According to the survey of strength communication, the arrival rate of outdoor media is second only to TV media.
As the audience’s attention to outdoor media is gradually increasing, many customers prefer to use outdoor media more and more, and the attention and usage habits of outdoor media are increasing year by year. In particular, the proportion of investment in real estate, posts and telecommunications, finance, services and household appliances has increased year by year.
On the one hand, the unlimited ability of outdoor media to touch the big comes from its own pervasiveness. Almost any outdoor place can publish advertisements of different sizes and forms. On the other hand, it comes from the regularity of people’s outdoor activities. This provides a superior congenital condition for outdoor advertising to be contacted frequently. People’s daily life always has rules to follow. In short, a person’s ordinary life is a combination of several “points and lines”“ The road of comparison has become the best place for outdoor advertising to wait for the hare. For example, people are exposed to outdoor advertisements on their way home several times a day. When advertisers find the rules of consumer related activities, they can greatly improve the effectiveness of outdoor advertising.