for outdoor advertising led display, how to deal with data links?

as a led display screen high-tech enterprise integrating research, development, production and engineering of led display screen. it is a scientific research team with high quality, devoted to the development and service of optoelectronic application products in the field of optoelectronics. the company strictly adheres to the enterprise purpose of “honesty and trustworthiness”, and gradually builds the company into a cross-industry and cross-regional enterprise with comprehensive management ability. with the excellent quality of products and perfect after-sales service, we have won the unanimous praise of our customers. at present, with the continuous development of interactive experience technology, strong support of brand reputation marketing and phenomenal events in various industries, as well as the increasing number of users of mobile terminals, how to combine mobile terminals with outdoor led display screen to make them become offline flow gold mine online platform for diversion and formation the new flow entrance also gives it a richer role in the overall marketing ecosystem.

outdoor led display’s inherent characteristics of high touch and high penetration can bring advertisers high visibility. outdoor led display’s unique scene advantages make it begin to divert online and extend consumer experience. outdoor media can play a good role in guiding off-line to on-line by grafting with two-dimensional code, nfc (near-field communication) and other new technologies.
according to the survey data, through the combination of outdoor media and mobile advertising, consumers are more likely to accept mobile advertising and generate follow-up interaction. it is undeniable that outdoor media have unique advantages for internet products requiring high conversion rate, not only because different outdoor media have abundant and natural offline traffic opportunities in different scenarios, but also because of its high efficiency for online diversion conversion.

outdoor led display connects with mobile phone app through the combination of electronic fence technology and lbs big data. it effectively achieves accurate scene access by pushing advertisements. it uses large data platform based on geographic location information and precise digital media to reach the terminal audience again.