The competition intensity in the LED display industry is constantly intensifying. LED display manufacturers can only effectively open the market door by firmly grasping the actual needs of customers, focusing on customers, and carrying out corresponding commercial marketing activities.
This article takes the advertising and media industry as an example to analyze in detail the customer needs of the LED display industry. Outdoor full-color LED display screen is an ideal substitute for canvas advertising and lightbox advertising. So what kind of outdoor full-color LED display is the favorite of outdoor media?
in primul rand, high resolution is essential for presenting high-quality advertising images;
În al doilea rând, a high refresh rate is necessary for outdoor full-color LED displays to ensure that there are no defects such as black lines or color blocks during camera shooting, resulting in a more stable image;
În al treilea rând, high brightness is required in outdoor environments, especially adjustable brightness;
Fourthly, high grayscale is essential for achieving uniform color distribution and finer image quality on the display screen. When combined with high resolution, it enables the display screen to display high-quality images;
a cincea, high contrast is one of the necessary conditions for high-quality outdoor full-color LED displays, otherwise the high gray level of outdoor full-color LED displays cannot be displayed;
Şaselea, white balance is the function of restoring the true color of the image, which directly affects the advertising effect;
Al șaptelea, unghi de vizualizare mare. The outdoor full-color LED display screen covers a viewing angle that advertisers hope to see clearly and accurately in the original image. Pursuing a large viewing angle is an inevitable requirement;
Eighth, uniformity is also a necessary condition for a good screen, which depends on the quality of the light-emitting tube, the design level of the outdoor full-color LED display screen, the production process level, calibration level, installation level, and other aspects.
With its two major advantages of high reach rate and low cost, outdoor media has become the fastest-growing advertising media in recent years. Especially in first tier cities, outdoor full-color LED displays have become the new darling of advertisers. In the commercial centers of cities, outdoor full-color LED displays are everywhere; Although with the gradual saturation of the market in first tier cities, more LED displays have entered second – and third tier cities, once again igniting the trend of outdoor LED. Prin urmare, in order to win the favor of advertisers, LED display companies must provide high-quality outdoor full-color LED displays that can meet the needs of advertisers.