האם הוביל לתצוגה במחירים נמוכים פגע בתעשיית התצוגה המובילה?

תחרות המחירים בענף התצוגה המובילה הופכת להיות קשה יותר ויותר. with the further improvement of industry concentration, most of the led display enterprises survive under enormous operating pressure, while customers enjoy the preferential price brought by it. even the wind of low price also affects project projects, and the phenomenon of “winning the bid at low price” happens frequently, which is not the result of vicious competition.

it is undeniable that, to a certain extent, the decline in product prices has helped to open up markets and expand potential customer groups, and can also promote industry concentration and force manufacturers and enterprises to embark on the road of innovation. למרות זאת, it can not be ignored that the damage caused by price competition to the whole industry will also be difficult to erase.

if the profit is too low, it’s difficult to operate, why not cut corners?
since the end of last year, raw materials such as upstream led chips and pcb boards have started the “price increase” journey. לאחרונה, the news of raw material price increase came again. in the last half year, under the fierce competition, the downstream led display enterprises have replaced customers, even distributors, and become the ultimate bearer of the price increase. moreover, in order to speed up the industry shuffling, large enterprises of led display screen “add another fire”, take the lead in price reduction, so far there is no sign of price increase. there is no doubt that in the future, even if individual manufacturers increase their prices alone, the overall price of led display will be difficult to recover from the past.
under high pressure, there are hard-working and conscientious operators, and there are also many people who take risks. under the circumstances of higher cost and lower price, according to the usual production and operation mode, the profits of led screen enterprises will inevitably become thinner. moreover, after the price drop in previous years, the profit margin of led display has been greatly reduced, and this profit has fallen again. i am afraid that for some manufacturers, they are at the end of the storm. if they do not turn to the production and operation of high-value-added products, they can only reduce costs. there are undoubtedly two ways to reduce costs – intensive production and jerry-building.
chinese people have always believed in the theory of “good quality and low price”. למרות זאת, מה שנקרא “מחיר נמוך” is not relative cost. when the market price is low enough to cause manufacturers to lose money, where does the “יופי” of goods start? למרות זאת, due to the vicious price competition, the situation that makes it difficult for manufacturers to ride the tiger is still continuing, and whether the low-price products that customers get can still guarantee the quality is unknown.
r&מגבר;d costs are high and the price is awkward.
long-term low profits make it difficult for enterprises to maintain normal operation. moreover, triangular debts are prevalent in the industry. once it is difficult to transfer funds, it is not difficult to imagine that r&מגבר;d expenditure will be cut first among the three links of research, production and marketing. כמו שכולנו יודעים, in order to carry out product research and development, in addition to the formation of technical teams and technical reserves, we need to prepare corresponding equipment, והכי חשוב, we need to continue to invest a lot of funds, but when the research and development results can be put into mass production, it is difficult to predict. it is also reasonable to slow down the pace of r&מגבר;d under the financial constraints.
בנוסף, some manufacturers want to actively carry out product innovation and upgrading, in order to improve product performance and quality, and increase product competitiveness. אבל באותו זמן, the cost of r&מגבר;d and material upgrading will be shared among the products. כמובן, products with high performance and good quality are generally more likely to be popular with customers, but in the current situation of low market prices, המחיר של מוצרים חדשניים הוא בהכרח בעמדת נחיתות בהשוואה למוצרים דומים, ולקוחות נוטים לספק ספקים במוצרים עם מחירים גבוהים יותר, מה שמוביל למחירים גבוהים יותר. קשה לקבל את המוצר בקלות. בסוג כזה “עבודה קשה” מצב, ההתלהבות של היצרנים לחדש מתוסכלת, וקצב ההתפתחות והתקדמות הענף יהפוך לאיטי.
moreover, כשחל המחירים הנמוכים הזה, התעשייה עשויה להיות נשלטת על ידי כמה מפעלים גדולים, while the rest of the enterprises and their successors will not be able to shake their position. under the dramatically reduced competitive pressure, these enterprises tend to be conservative, lack the motive force of innovation and development. in the long run, it is not conducive to the innovation and upgrading of led display.